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IT for Sustainability Business News

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AMAZON / ORBITAL MATERIALS AWS and Orbital entered a multi-year partnership to use AI to develop new technologies and materials for data center-integrated carbon removal, chip cooling, and water utilization. AWS will design and test these and Orbital will pilot its integrated data center carbon removal technology by the end of 2025. (Dec 2024)

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AMAZON Amazon Web Services (AWS) announced that its three new European data centers under construction in Europe will include low-carbon steel, either from scrap melted with electric arc furnaces (EAFs) (some powered by 100% carbon-free electricity), or through a new technology that uses green hydrogen to make iron and carbon-free EAFs to make steel. The steel will produce from 25% to 10% of the carbon emissions, respectively, compared with typically produced steel. (Dec 2024)

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NRG ENERGY / RENEW HOME / GOOGLE CLOUD  — NRG Energy and virtual power plant (VPP) company Renew Home are partnering to boost residential VPP capabilities.  The companies aim to distribute hundreds of thousands of VPP-enabled smart thermostats in Texas by 2035 (starting in 2025) and create a nearly 1 GW AI-powered VPP to lower household energy costs and improve the state’s grid resiliency. The project will be enabled by Google Cloud’s data, analytics, and AI technology, to help forecast weather conditions and renewable energy output, create predictive pricing models, and allow for more efficient production. (Nov 2024)

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GOOGLE  — Released a new Heat Resilience tool that applies AI to satellite and aerial imagery to help cities quantify how to reduce surface temperatures with cooling interventions, such as trees and reflective surfaces, down to the neighborhood level. The tool is being piloted in 14 U.S. cities, with officials using it to identify the most vulnerable neighborhoods and develop cooling strategies. (Sept 2024)

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SALESFORCE  — Published  Sustainable AI Policy Principles, a framework aimed at guiding AI regulation to minimize environmental impact of AI and spur climate innovation with AI.  It also became the first company to support legislation in the U.S.   aimed at promoting the use of AI to predict and respond to extreme weather. Salesforce also selected five nonprofit organizations for its AI for Impact accelerator, which will help them create AI solutions to address climate change. (April 2024)

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GOOGLE  — Announced a series of sustainability efforts using AI.  These include fuel efficient routing maps for India and Indonesia; an effort to optimize traffic lights to cut congestion (“Project Green Light” which is now in 12 cities around the world); expanding its “Tree Canopy” tool  to show urban shaded areas and aid in tree planting; and new forecasting solutions for flooding and wildfires.

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GOOGLE  — Developed and piloted a new way to reduce the electricity consumption of its data centers when there is high stress on local power grids, by shifting some non-urgent compute tasks to other times and locations, without impacting the Google services.  This task-shifting can be initiated when receiving a notice from a grid operator of a forecasted local grid event, such as an extreme weather event. (Oct 2023)

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MSCI / GOOGLE  — MSCI expanded its partnership with Google Cloud to accelerate the development of generative AI solutions for the investment industry. The solutions will help MSCI clients better manage portfolio climate risks and opportunities, with a focus on identifying, synthesizing, and responding to risk signals, and on helping investors to measure and manage portfolio exposure to climate risk and identify low carbon investment opportunities. (Sept 2023)

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GOOGLE  — Launched three mapping tools to help businesses “develop sustainability products.” Using AI and machine learning, along with aerial imagery and environmental data, the three tools provide up-to-date information about 1) estimated solar energy potential and savings at the rooftop level, 2) air quality, and 3) pollen levels.  (Sept 2023)

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Jaguar Land Rover  partnered with Circulor, Bridge of Weir Leather Company, and the University of Nottingham for an Innovate UK-funded trial to develop “the world’s first digital supply chain for leather using blockchain technology” and trace its lowest-carbon leather sources. (Oct 2021)
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Mastercard is launching a global Sustainability Innovation Lab in Stockholm to create digital products and solutions using technologies such as AI and 5G, with a focus on enabling sustainable consumer spending and supply chain visibility and traceability. The Lab includes an R&D center, a “Labs as a Service” platform, and an Experience Center for product demos and in-person engagement. R&D is already underway, initially prioritizing iterations of the Mastercard Carbon Calculator and Mastercard Provenance, and the physical space will open in spring 2022. (Sept 2021)
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Project Trackcycle (Circulor, TotalEnergies, Recycling Technologies) — A new partnership to develop a blockchain-enabled traceability solution for hard-to-recycle-plastics.  (Aug 2021)
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MICROSOFT — Established the  Green Software Foundation, a new nonprofit seeking to reduce emissions within the software industry by 45% by 2030 through the development of people, standards, tools, and leading practices.  Other founding members include Accenture, GitHub,  and ThoughtWorks; general members include Goldman Sachs  and nonprofits “Leaders for Climate Action,” “Watt Time,” and “The Green Web Foundation.” (May 2021)
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EASTMAN/SAP —  Announced a partnership to pilot “GreenToken by SAP,” a blockchain-based platform to give brands and consumers traceable information of products’ sustainable attributes, including certified recycled content. (May 2021)

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Chipotle Mexican Grill launched “Real Foodprint,” an online tool that allows customers to quantify the sustainability impact of the ingredients used to fulfill their digital order. The tracker tool compares Chipotle’s 53 ingredient options to their conventional counterparts across five metrics: less carbon in the atmosphere, gallons of water saved, improved soil health, organic land supported, and antibiotics avoided. (November 2020)

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Microsoft committed to protect more land than it operates on globally by 2025   through land acquisition, conservation easement, national park creation, and community or indigenous-led conservation. The company also announced plans to build a cloud-based Planetary Computer platform to provide scientists, conservation organizations, and businesses with greater access to trillions of environmental data points. (April 2020)

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Amazon launched the Amazon Sustainability Data Initiative, which aims to promote sustainability research, innovation, and problem-solving by making key data easily accessible and even more widely available. The datasets currently available through the initiative include weather observations and forecast   data, climate projections   data, satellite  imagery, hydrological data, air quality   data, and ocean  forecast data.

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Wildlife Insights, a collaboration between Google Earth and seven organizations, led by Conservation International, is the largest database of public camera-trap images in the world. It includes 4.5 million photos that have been analyzed and mapped with AI for characteristics such as country, year, species and so forth.

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Research & Tools

IT for Sustainability

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Guide to Sustainable IT Procurement and Recommended Sustainable Procurement Criteria (HP, Inc). (2023)


The Green Code Gap (Salesforce) — Found that 75% of technologists want to develop applications that do less harm to the environment, according to a new survey of 1,000 technologists in the U.S., UK, and Australia. However, 45% confessed they don’t know how to develop software applications that do this. 34% admitted to rarely or never considering carbon emissions when doing their job. More than 40% said they write code from scratch, using more energy, while more than half do not use energy-efficient programming languages. 31% of technologists said sustainable software development is not openly discussed at their company, and 62% do not participate in sustainability-related skills development. (May 2023)

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Optimizing Investments in EV Charging Through Data Sharing (WBCSD) — A new brief by the World Business Council for Sustainable Development found that digital solutions can reduce carbon emissions from electric vehicle charging by 15% and reduce total EV charging infrastructure by up to 85%. This research, based on two digital solutions by Fujitsu and by Arcadis, show the value of using data and planning to optimize charging infrastructure and scheduling. (Oct 2022)

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Spatial intelligence and business: data application for a nature positive and net zero future (World Business Council for Sustainable Development (WBCSD), in collaboration with Systemiq and the UN Environment Programme World Conservation Monitoring Centre (UNEP WCMC​)) — Explains the role of location-specific data, tools, analysis, and visualization (collectively, “spatial intelligence”) to align business strategies with global nature and climate goals. The authors contend that the quality and availability of spatial intelligence has improved to the point where it is now a viable tool for informing an initial phase of business decisions and collaboration-building at the “nature-climate nexus.” Adopting the technology would, according to the report, help companies:

  • Evaluate impacts and dependencies on nature and assess related risks and opportunities accordingly.
  • Meet spatial analysis requirements, where applicable, to demonstrate eligibility for green finance and related products.
  • Transform business strategies and make more fully informed commitments to support a nature positive, net zero economy; Account for the spatial context of company operations and value chains in determining alignment with national and global goals.

Business uptake of the technology also helps drive its continual improvement, and ultimately helps mediate competing interests over land for agriculture, industry, infrastructure, and conservation. (Aug 2021)


Billions of Better Decisions: Industrial Transformation's New Imperative (ABB) — Examines the current uptake of the industrial internet of things (IoT) across sectors and its potential to lower GHG emissions and improve energy efficiency. Industrial companies cited “future competitiveness” (46%) as the top factor in their increased focus on sustainability. While 96% of respondents see digitalization as “essential to sustainability” and 57% said the industrial IoT has had a “significant positive effect” on operational decision-making, only 35% of companies have implemented industrial IoT solutions at scale. (Feb 2022)

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Buying a Better Future: Insights from a Sustainable Procurement IT Project (HP, Inc.) — Highlights the lessons learned from a pilot with 10 public sector organizations on their journey to green their IT procurement practices. The report outlines the key learnings on the barriers and opportunities organizations face in advancing sustainable procurement and effective strategies to make progress. This pilot was supported by HP Canada. (Nov. 2021)


Crunchbase highlighted 20 startups developing promising climate and carbon-tracking software solutions, available in this downloadable pdf. (October 2021)
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Worldwide CO2 Emissions Savings from Cloud Computing Forecast, 2021–2024 (International Data Corporation) (March 2021)

  • Cloud computing could prevent more than 1 billion metric tons of CO2 between now and 2024. 
  • Emission reductions are driven by the aggregation of computation from small enterprise datacenters to more energy-efficient large-scale centers.


Nonprofit independent think tank InfluenceMap released a report on “Climate Change and Digital Advertising” that criticizes Facebook for failing to prevent climate-science disinformation-related advertising on its platform. The analysis finds that nine U.S.-based advertisers collectively spent more than $42,000 on climate misinformation campaigns between January and June 2020, but acknowledges that Facebook recently launched its Climate Science Information Center and reaffirmed its commitment to tackling climate science misinformation through its fact-checking program. The nonprofit stated that it would expand this analysis beyond Facebook if Google/YouTube and Twitter begin to disclose data on climate-related advertisements on their platforms. (October 2020)


The State of Climate Tech 2020” (PwC, September 2020) finds that investment in climate tech has increased by more than 3750% in absolute terms since 2013, representing 6% of global annual venture capital funding in 2019. The report also finds that mobility and transport has received the most funding to date, representing 63% of total investment in the climate tech category since 2013.

Read Detailed CEF Summary


Strativerse” (L'Atelier, August 2020) assesses the maturity of more than 80 technologies on a scale of 1 (basic principles being tested) to 9 (technology is already being incorporated into our lives) to better understand their capabilities, their likely trajectory, and the context they might exist within in 2030. The technologies are clustered into 6 different categories: Immersive reality, IoT, human enhancement, distributed systems, advanced manufacturing, and artificial intelligence.


Business and the Fourth Wave of Environmentalism (Environmental Defense Fund, 2019) offers insight into how companies are leveraging new technologies--including including artificial intelligence, automation, blockchain, data analytics and sensors-- to expand their sustainability efforts and drive business results. Key findings included the followingg:

  • 94% of business leaders agree that investing in emerging technologies is essential to staying competitive—up 10% from last year.
  • While the overwhelming majority of executives (92%) agree that emerging technologies can help improve both their bottom line and sustainability, just over half (59%) are investing for this purpose. This 33-point opportunity gap shows companies are leaving environmental and business opportunities on the table. 
  • 7 in 10 C-suite leaders and VPs are feeling pressure from customers and investors to make sustainability a strategic priority, and 8 in 10 feel pressure from regulators.
  • More than 9 in 10 business leaders say consumers will likely hold them accountable for their environmental impact, up 12 points from 2018.


Digital with a Purpose: Delivering a Smarter 2030 (GeSI, Deloitte, 2019) summarizes  opportunities various technologies offer for maximum impact on the separate SDGs. Explores the scope for key sectors to deploy digital technologies for impact on the SDGs; the most immediately relevant Goals for six major global regions; progress against these the comparative impact of digital technologies; estimates the current scale and impact of the ICT sector, as well as projections to 2030; and ideas for ways to maximize positive impact and minimise negatives.


Technology, the Climate Savior?” (ING Group, 2018) quantifies the impact that technological developments in energy efficiency, electrification, and renewables could have on global energy-related CO2 emissions. The report finds that technology has the potential to reduce global energy-related CO2 emissions 64% by 2050. 


#System Transformation: How digital solutions will drive progress towards the sustainable development goals  (Global e-Sustainability Initiative, 2016) emphasizes the important role digital technologies can play in helping to achieve the UN Sustainable Development Goals (SDGs). The report finds that companies in the Information and Communications Technologies sector could generate $2.1 trillion in additional revenue annually by 2030 from services that directly contribute to SDG achievements. The report also finds that every country has achievement gaps in more than half of the 17 SDGs.


Intelligent Assets: Unlocking the Circular Economy Potential (Ellen MacArthur Foundation and World Economic Forum, 2016) examines how the Internet of Things (IoT) can help enable the transition to a circular economy. The report also provides early-stage applications for IoT technologies that could help build a circular economyfor manufacturing, energy and utilities, built environment and infrastructure, logistics and waste management, and more.

AI and Sustainability

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Artificial Intelligence is continuing to drive energy demand, which will create investment opportunities in the infrastructure and utilities sectors, according to a commentary released by BlackRock. While recent technological advancements (i.e. DeepSeek) triggered market volatility briefly, companies continue to increase AI spending, recognizing the potential efficiency gains and new AI frontiers these advancements could deliver. (March 2025)

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Power Couples   (RMI) —This strategy proposes co-locating AI data centers with new solar, wind, and battery resources near existing gas generator plants, resulting in access to clean electricity, improved grid resiliency and electricity affordability.  This approach could provide AI centers (and other large electricity consumers) with over 50 gigawatts of 88% carbon-free energy at competitive costs—below $200 per megawatt-hour, or 30 gigawatts for under $100 per megawatt-hour. By leveraging existing infrastructure, the model ensures rapid deployment, stabilizes electricity costs, and shields consumers from AI-driven rate hikes. (Feb 2025)

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AI Energy Score (Salesforce, Hugging Face, Cohere, and Carnegie Mellon University) — This first-of-its-kind benchmarking tool enables AI developers and users to evaluate, identify, and compare the energy consumption of AI models. This tool will enhance transparency, and help drive market preference for efficient models and incentivize sustainable AI development. The Score includes standardized energy ratings; a public leaderboard featuring performance for common AI tasks; a benchmarking submission portal; and a recognizable energy use label. Salesforce also announced it will be the first AI model developer to disclose the energy efficiency data of its proprietary models under the new framework.  (Feb 2025)

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G7 Hiroshima AI Process Reporting Framework (Organisation for Economic Co-operation and Development (OECD)) — This first-of-its-kind global voluntary framework provides a place for companies to report on their efforts to promote “safe, secure, and trustworthy AI.” It monitors the application of the Hiroshima Process International Code of Conduct for Organisations Developing Advanced AI Systems, which lists 11 actions companies can take to mitigate AI risks. Companies can use the framework to provide comparable information on their AI risk management actions and practices to foster trust and accountability. Companies are invited to submit their inaugural reports by 15 April 2025, and then on a rolling basis. CEF members Amazon, Google, Microsoft, and Salesforce have pledged to complete the inaugural framework.  (Feb 2025)

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Life-Cycle Emissions of AI Hardware: A Cradle-To-Grave Approach and Generational Trends (Google) — Analyzes the full lifecycle emissions of Google’s AI accelerator chips,  including extraction, manufacturing, disposal, and energy consumption across development and operation. This first-of-its-kind study found that innovation in chip design over two generations improved carbon-efficiency of AI workloads by 3x.  It also led to a new metric: compute carbon intensity (CCI),  which tracks an AI accelerator chip’s carbon emissions per unit of computation, and is helpful in evaluating AI hardware sustainability and in estimating the carbon footprint of AI training and inference. The study also found that operational electricity emissions comprise over 70% of a chip’s lifetime emissions,  revealing the importance of increasing chip efficiency and decarbonizing the electricity that runs them. (Feb 2025)

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Developing sustainable Gen AI (Capgemini Research Institute) — Highlights the environmental impact of generative artificial intelligence (Gen AI) and provides a roadmap for developing sustainable Gen AI practices. Based on a survey of 2,000 senior executives of companies with over $1 billion in annual revenue and which have Gen AI initiatives underway, the report finds (Jan 2025):

  • 48% believe their use of Gen AI has increased greenhouse gas emissions (by nearly 6% on average over the past 12 months).
  • However, only 12% of organizations measure the environmental impact of Gen AI, while 74% say a lack of transparency from Gen AI providers makes measurement challenging.
  • Just 20% say they consider the environmental footprint of the model when selecting or building a Gen AI model (placing this 11th out of eleven factors).
  • 42% are reviewing their climate goals due to Gen AI’s growing environmental footprint.
  • 31% say their organization has taken steps to incorporate sustainability measures into the Gen AI lifecycle.
  • 33% say they have already started using Gen AI for sustainability initiatives, with half of these initiatives currently at the pilot stage. An additional 37% say they have started to explore Gen AI's potential for sustainability.

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Accelerating Sustainability with AI: Innovations for a Better Future (Microsoft) — Explores how to harness AI’s capabilities to accelerate the transition to net-zero through the development of sustainability solutions, the empowerment of the sustainability workforce, and the optimization of complex systems. The playbook looks at five ways to do this: investing in AI; developing digital and data infrastructure for its inclusive use; minimizing resource use and expanding access to carbon-free energy; advancing AI governance for sustainability; and building workforce capacity to use AI for sustainability. The playbook also reports on progress made since 2023 (when a previous playbook was published) in each of these five areas, including relevant case studies. (Jan 2025)

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IBM / L’ORÉAL  — Announced a collaboration  to use IBM’s Generative AI technology to create an AI model  to help L’Oreal uncover new insights in cosmetic formulation, facilitating L’Oréal’s use of sustainable raw materials to reduce energy and material waste.  The model will accelerate the development of new products, the reformulation of existing products, and help in redesigning the formulation discovery process. (Jan 2025)

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State of Sustainability Readiness Report 2024 (IBM) — Surveyed 2,790 business leaders across 15 industries on the use of AI and information technology (IT) solutions to improve their sustainability efforts. Insights include (Nov 2024):

  • 88% of leaders plan to increase IT sustainability investments over the next 12 months.
  • 61% said they invest in IT sustainability initiatives based on perceived opportunities, while 7% for cost mitigation.
  • 90% believe AI can positively impact sustainability goals, however, only 44% are currently using AI for sustainability.
  • Climate risk, energy use, and availability of skilled staff ranked as organizations’ top three sustainability challenges, at 31%, 31%, and 30% respectively.
  • 50% believe their data to measure sustainability KPIs is not very mature.

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Generative Artificial Intelligence (GAI) will increase e-waste by between 1.2-5.0 million tons during 2020-2030,  according to various GAI development scenarios analyzed in a   Nature Computational Science   study. Waste may be intensified by potential geopolitical restrictions on semiconductor imports or lessened by implementation of circular economy strategies along the GAI value chain, which could reduce e-waste generation by 16-86%.  (Nov 2024)

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REDD+AI (CTrees) — This new data platform combines satellite data and artificial intelligence to detect changes in every 5-meter area of tropical forests worldwide,  including degradation caused by logging, fire, and road construction. The data show that from 2017 to 2023, human activities degraded an average of more than 6.9 million hectares of tropical forest per year, from logging (4.6 million), fire (1.7 million), and road building (603,000 hectares). 2023 saw the highest levels of degradation, with 7.9 million hectares degraded. For more on both the methodology and drivers of forest degradation, watch these two CTrees videos. (Oct 2024)

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AI on ESG: Challenges and Opportunities of Responsible Artificial Intelligence in the Era of Sustainability   (Forética) — This “manifesto” outlines five principles, divided further into 17 actionable recommendations, for companies to consider as they work toward developing sustainable AI. The five include aligning the use and development of AI products with: net zero emissions targets; nature recovery goals; transparency and high ethical standards; inclusion, equality, and diversity; and good governance principles. The guide is a result of collaboration between members of the Spanish Business Council for Sustainable Development, and 70 companies and organizations have confirmed their support for the Manifesto. (Aug 2024)

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Nearly 40% of sustainability professionals worry about AI’s potential negative impacts on sustainability efforts at their organizations,  according to a Salesforce survey of almost 500 sustainability professionals. However, 57% are optimistic that they can balance the negative impacts with AI’s benefits (such as in improving energy efficiency, modeling carbon emissions, and ensuring compliance). Nearly half also noted having begun integrating AI in their sustainability programs, while 20% have “fully implemented” AI into their sustainability initiatives.  (July 2024)

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Growing use of AI could lead data centers to consume up to 9% of U.S. electricity generation by 2030 and create regional supply challenges,  says a new analysis from EPRI. The report outlined four scenarios of electricity consumption in U.S. data centers from 2023 to 2030, with annual growth rates ranging from 3.7% to 15%. EPRI suggests three strategies to meet the challenges (June 2024):

  • Improve data center efficiency and flexibility.
  • Coordinate between data center developers and utilities regarding power needs, timing, flexibility, and delivery constraints.
  • Develop better modeling tools to anticipate and accommodate data center growth.

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Artificial Intelligence (AI) poses multiple risks to the climate crisis, according to a new report   from the Climate Action Against Disinformation, a coalition of several environmental and tech accountability organizations. These risks include: a significant increase in the use of energy and water; the “turbocharging” of climate disinformation; and a lack of regulatory oversight. The report includes recommendations for companies and governments to increase transparency, safety, and accountability related to AI development. (March 2024)

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ClimateGPT (Endowment for Climate Intelligence (ECI)) — This AI platform, drawn from several large language AI models, is designed to augment human decisions and address the complex and fast-moving impact of climate change.  It draws from over 200 million academic articles and 10 billion webpages  and is trained to synthesize interdisciplinary research and form a holistic understanding of the impacts of climate change across the natural, social and economic sciences. The platform supports 20 languages, is open source, and runs on renewable energy.  (Jan 2024)

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Ubuntoo AI   (Ubuntoo) — This AI-based “digital sustainability consultant” for environmental practitioners provides “curated solutions and intelligence,” drawing on an expert database developed for over five years. The software can help address a variety of corporate sustainability dilemmas and offer action-based solutions at a fraction of the cost of a traditional consultancy, according to Ubuntoo.

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Harnessing Artificial Intelligence to Accelerate the Energy Transition (WEF, in collaboration with BloombergNEF and dena) — Examines the state of AI adoption in the energy sector. Identifies high-priority applications of AI technology and provides a roadmap with recommendations to drive an equitable transition.
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How AI Can Enable a Sustainable Future” (Microsoft and PwC UK, 2019) finds that using AI for environmental applications could contribute up to $5.2 trillion to the global economy in 2030, a 4.4% increase compared to the business as usual scenario. The report also finds that AI could reduce worldwide GHG emissions by 4% in 2030.


Artificial Intelligence and the Circular Economy” (Ellen MacArthur Foundation and Google, 2019) examines the application of Artificial Intelligence (AI) in two value chains: food and consumer electronics. The report finds that AI could unlock up to $127 billion annually for the food value chain by 2030 and up to $90 billion for consumer electronics.

 

Harnessing Artificial Intelligence for the Earth” (PwC and World Economic Forum, 2018) explores over 80 ways that artificial intelligence (AI) can transform traditional sectors and systems to address six of the world’s most pressing environmental challenges, including climate change, food and water security, clean air, and more.


Blockchain and Sustainability

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Bitcoin’s estimated energy consumption rivals the emissions of major fossil-fuel users and producers such as American Airlines and ConocoPhillips, according to a report by Bank of America. Bitcoin’s emissions have grown by more than 40 million tons in the past two years, accounting for about 0.4% of global energy consumption. (March 2021)

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Redesigning Trust: Blockchain Deployment Toolkit (World Economic Forum, April 2020) provides tools and resources to help guide organizations through the development and deployment of a new blockchain solution within the supply chain.

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Assessing Blockchain’s Future in Transactive Energy” (Atlantic Council, 2019) finds that costs currently outweigh the benefits offered by blockchain as a platform for transactive energy. The six costs limiting blockchain as a platform for transactive energy include scalability, efficiency, certainty, reversibility, privacy, and governance.


Building Blockchains for a Better Planet” (World Economic Forum and PwC) highlights more than 65 existing and emerging use cases that demonstrate how blockchain technology can be applied to the world’s most-pressing environmental challenges. The report also identifies eight blockchain “game changers” that have the potential to drive progress on transparent supply chains, sustainable financing, decentralized energy, circular economy, and more. 


Collaboration

IT for Sustainability Collaboration

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iMasons Climate Accord (ICA) — The ICA, a coalition focused on carbon reduction of digital infrastructure, published an open letter from its Governing Body, including CEF members Amazon, Google, Meta, Microsoft, and Schneider Electric (along with Digital Reality). The letter encourages vendors to create certified Environmental Product Declarations (EPDs), align them with existing standards, and make them readily available. EPDs, the letter explains, enable the digital infrastructure and data center industry to both estimate its emissions and use that information to procure lower-carbon materials and equipment, helping to meet its climate goals. (July 2024)

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Green Code — This new initiative, launched by Salesforce, aims to help reduce carbon emissions associated with the software development lifecycle. As part of this initiative, Salesforce published the Sustainability Guide for Salesforce Technology, providing practical recommendations for designing apps and writing code that have less of an impact on the environment. The guide focuses on four areas: data design; architecture; development; and operations. (May 2023)

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Ethereum Climate Platform (ECP) — A group of Web3 companies, convened by ConsenSys and Allinfra, launched the ECP. ECP’s mission is to incentivize and fund the development of real-world projects that will mitigate greenhouse gas emissions and deliver positive environmental and social impact long into the future in order to mitigate Ethereum's past emissions. It will also support new and innovative solutions in need of market validation, ensuring they will achieve tangible impact. CEF member Microsoft is a founding member. (Nov 2022)

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Crypto Sustainability Coalition — This public-private initiative hosted by the World Economic Forum (WEF) and consisting of 30 partners will investigate how web3 and blockchain tools can be leveraged to achieve positive climate action. The coalition is convening working groups to tackle three issues:

  • Analyzing the crypto industry’s consumption of energy and materials;
  • Investigating ways in which web3 innovations could address challenges facing a Paris-aligned low-carbon transition
  • Exploring how blockchain could address current flaws in global carbon markets, such as increasing transparency, addressing market failures, and expanding participation by smallholder farmers, forest stewards, and Indigenous communities.

Click here for a summary of all outcomes from WEF's Sustainable Development Impact Climate Week Meetings. (Sept 2022)


New Secretariat to Address Connected Device Emissions — Global climate consultancy, the Carbon Trust, and technology companies Amazon, Meta, Microsoft, Samsung and Sky, are developing the industry’s first specification for measuring, accounting for, and decarbonizing the emissions associated with connected devices while being used by customers. Connected devices, which include phones and laptops, used a total of 500 Terawatt hours in 2020. The group aims to produce an accurate baseline for reporting energy efficiency improvements and establish rules for matching electricity consumption with renewable energy generation, as well as applying technology to optimize energy use of connected devices by consumers. (Sept 2022)

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VMware Zero Carbon Committed — A new initiative led by VMware to accelerate the transition to zero-carbon clouds and help customers achieve decarbonization goals by connecting them with cloud providers committing to power data centers with 100% renewable energy or achieving net-zero carbon by 2030. Inaugural partners include Atea, Equinix, IBM, Microsoft, and OVH. (May 2021)

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Crypto Climate Accord — A new global accord to ensure blockchain systems and digital currency mining operations operate on 100% renewable energy by 2025, achieve net-zero by 2040, and develop an accounting standard to measure emissions across the industry. Created by RMI, Energy Web, and the Alliance for Innovative Regulation, the Accord has already garnered support from over 20 cryptocurrency firms. (April 2021)

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The World Economic Forum launched the Global AI Action Alliance (GAIA), an initiative to accelerate ethical AI adoption in the global public interest. The Alliance includes over 100 companies, governments, civil society organizations, and academic institutions. (January 2021)
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Non-profit the Linux Foundation announced the LF Climate Finance Foundation (LFCF), an initiative that aims to use the OS-Climate platform to equip investors, banks, insurers, companies, governments, NGOs, and academia with the open source analytics and open data they need to address climate risk and opportunity. Founding members of the LFCF include Allianz, Amazon, Microsoft, and S&P Global. (September 2020)

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The Global Enabling Sustainability Initiative (GeSI) is a strategic partnership of the Information and Communication Technology (ICT) sector and organisations committed to creating and promoting technologies and practices that foster economic, environmental and social sustainability. Formed in 2001, GeSI’s vision is a sustainable world through responsible, ICT-enabled transformation. GeSI fosters global and open cooperation, informs the public of its members’ voluntary actions to improve their sustainability performance, and promotes technologies that foster sustainable development.


Wildlife Insights, a collaboration between Google Earth and seven organizations, led by Conservation International, is the largest database of public camera-trap images in the world. It includes 4.5 million photos that have been analyzed and mapped with AI for characteristics such as country, year, species and so forth. (2019). 

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